:: Livelihoods
 
Districts
Salem
Coimbatore
Thiruvarur
Thiruvannamalai
Namakkal
Theni
Vellore
:: Economic Group Activity in pilot villages

    Under Vazhndhu Kaatuvom Project following 6 villages have been identified as pilot villages for implementing  livelihood activities.

S.No.

Name of the Pilot village

Name of the District

1

Odandurai

Coimbatore

2

Ma.Kolakudi

Cuddalore

3

Kaduvanchery

Kancheepuram

4

G.Usilampatti

Theni

5

Idyansatthu

Vellore

6

Kadambur

Villupuram

     The Village Poverty Reduction Committee (VPRC) conducted  Livelihood Opportunity Assessment and Resource Mapping exercise with the participation  of the community for  identifying potential livelihoods in the village.

   Based on the outcome of the exercise, several potential livelihoods activities were identified by the community . After assessing various problems and prospects of that particular activity.  The  community members who were interested to take up a particular activity  were formed as a group called  Economic Activity Group (EAG). The EAG was assisted to prepare the  business plans.

    In order to ensure ownership and sustainability of the project, minimum 10% of the total project cost has been contributed by the EAG.  The EAG was also facilitated to get minimum 40% bank linkage as loan and maximum 50% from the  project as grant. 

Details of EAG activities taken up in pilot villages are given below:

S.No (1) Name of EAG (2) Name of activity (3) No. Of members (4) Total cost (5) Own contribution (6) Project Grant (7) Bank Loan(8)
Village -Coimbatore District
1

Arasu

Jute

8

250000

25000

125000

100000

Solaivanam

MFP

18

115000

5750

64400

44850

Malaiarasi

Jute

7

150000

7500

75000

67500

Ma.Kolakudi Village - Cuddalore District    
2

Vinayaga

Supplier service

20

225000

225000

112500

90000

Vetri

Minidor

17

284396

28440

142198

113758

Kaduvanchery Village -   Kancheepuram District    
3

SHG III

Goat rearing

14

165000

16500

82500

66000

G.Usilampatti Village Theni District
4

Sathanai

Mat weaving

20

392500

39250

196250

157000

 

Vigneswar

Tempo service

9

370302

57602

164579

148121

 

Kannan

Poultry

7

290198

14600

203400

72200

 

Kamathenu

Cattle feed production

8

263120

26312

131560

105248

Idyansatthu Village-  Vellore District
5

Roja

Milch animal rearing

18

318060

31806

159030

127224

 

Vanavil

Cattle feed shop

6

68350

3418

47845

17087

 

Murugan

Milch animal rearing

11

194370

19437

97185

77748

Kadambur Village - Villupuram District
6 Amman

Samiyana, Mic set & Vessel Business

7

131980

13198

65990

52792

:: Hand Holding Institutions
Districts Sector wise Details
Salem
Coimbatore
Thiruvarur
Thiruvannamalai
Namakkal
Theni
Vellore
Agriculture
Livestock
Handloom and Handicrafts
Service Sector
Others
:: State Level Agency
 Farm   Handloom   Livestock   Others  Service
Activity Address GO/ NGO/ Private Possible support for project
Farm sector
Village Information centre and Bio village. Associate Director, M.S. Swaminathan Research Foundation, 3rd cross road, Taramani Institutional area, Chennai. Ph : 04422542791. senthil@mssrf.res.in. www.mssrf.org. NGO Bio pesticide, Village Information centre for market, weather and technology transmission
Handloom sector
Ecofriendly technology promotion Senior Scientist, AMM Murugappa Chettiyar Research Centre, Tharamani, Chennai-600113. Ph: 22430937. Email: energy1@vsnl.com. NGO Handmade paper, bio dynamics, Spirulina production, vermi compost, Mushroom
Handicraft and entrepreneurship training SIPA, Raja street,no.9, Eldams road, Ch-18, ph:044 -24352313/3084. Mob:9381055589. Email:sipa@vsnl.com. NGO Marketing support to producer’s group for handicraft.
Apparel training  Associate Prof. & HOD, Apparel manufacturing & IT, NIFT Campus, Old Mahabalipuram Road, Taramani Chennai -600113. Ph: 22542758(D), 22542755 /56. Email : russeltimothy@niftindia.com. PRIVATE  Skill training on Apparels and garments making
Livestock sector
Dairy General Manager, (personnel and marketing), AAVIN, No. 2A, Pasumpon Muthu Ramalinganar salai, Nanadanam, Chennai-35. Ph:24315996. aavingmpersmkt@vsnl.net. GO  Milk collection , processing and marketing through cooperatives
Sea weed cultivation President, Aquaculture foundation of India, 4/40, Kapaleswar Nagar, Nilanagari, Chennai-41. Ph:044 24490924/24490840. Mob:9444462195. Email: afi@vsnl.net PRIVATE  Training, demonstration on Sea weed cultivation as alternative livelihood promotion for fishermen
Dairy Manager Information, Hudson Dairy Vijay Raghaba Road, T nagar, Opposite Anna Arrivalayam, Chennai-17. Ph:04428150014. Factory at Vellagate, Kanchipuram. (ph: 04112-277280).  PRIVATE  milk collection , processing and marketing
Others sector
Biofertilizers and equipments Managing Director, Monarch Biotech private limited, 12, SIDCO Industrial Estate, Tirumazhisai, Chennai – 602 107. Ph: 26811780. Mobile: 9840078198. PRIVATE  Bio fertilisers awareness and industry promotion
Industry Promotion ED, TANSTIA, CNF service centre, 2nd cross st, Guindy service Area, Chennai. Ph- 044-2248451. Cell –9840025635. GO  Entrepreneurs development
Fair trade promotion Programme Coordinator, IFFAD, No14/8, Rukmani street, UR Nagar, Chennai –50. Ph: 26547736. Email: iffad@vsnl.com. www.iffad.org. NGO  Handcrafts training and marketing
Drip irrigation CEO, International Development Enterprise (IDE), C5/43, Safdarjung development area, New Delhi - 16. Email:ide@ide-india.org; Ph: 011-26969812; Website: www.ide-india.org PRIVATE  Farmers training on drip and other irrigation technology and hand holding support
Entreprenuership and skill training Project Manager,Micro enterprise development, Gandhigram Trust, Gandhigram.624 302 Ph:0451 - 2452726 NGO  Entrepreneurship training on cooking powder, sanitary napkin, natural dye making and simple chemicals
Sidha and ayurvedic products Production manager, Lakshmi seva sangam, Gandhigram, Dindigul. 624 302. Email: ggmtrust@sify.com. Ph: 0451 - 2452308 NGO  Skill training on sidha and ayurvedic products
Service sectors
Herbal and medicinal products Farm Manager, TAMPCOL, Near Anna Arch, Arumbakam, Chennai –106. Ph:26214892/6696. GO Marketing of Herbal and medicinal products
Insurance Deputy General Manager, Royal Sundaram Alliance insurance company limited, Sundaram towers, 45 & 46, whites road, Chennai – 600014. Ph: 04428517387/90. Mob:9841035962. Email : dr.mohan@in.royalsun.com. PRIVATE Product development for SHGs on Insurance and Insurance agents promotion
New technique for poor’s livelihood enhancement CEO, Rural Innovation Network, 9, 2nd floor, Kanakasari nagar, Cathedral road, Chennai-600086. Ph: 044 - 28112108/52105447. paul@rinovation.org. PRIVATE Entrepreneurs promotion on innovation