| S.No |
Stakeholders |
Communication need |
Message |
Potential/Media Activity |
Responsibility |
|
1
|
Multi stakeholders, Institutions, Resource Agencies
|
About the Project
|
Project Goals, Objectives, Budget, Process, Timeline, Project Cycle, Outcomes,
Results, Key Principles and Non Negotiables
|
Project Launch workshop at State level,
Presentations, Pamphlets, Brochures, Video short film on Project vision and non-negotiables
|
Project Director and SPMU
|
|
2
|
District Collector and multi stakeholders at district level
|
About the Project
|
Project Goals, Objectives, Budget, Process, Timeline, Project Cycle, Outcomes,
Results, Key Principles and Non Negotiables
|
Project Launch workshop at district level, Presentations, Pamphlets, Brochures, Video short film on project vision and non-negotiables
|
SPMU & DPMUs
|
|
3
|
Elected representatives viz., MPs, MLAs, NGOs and media persons
|
Strategic Communication with other stakeholders
|
Soliciting support and cooperation
|
District Level Workshop, Presentations, Video short film on Project vision and non-negotiables, brochures, radio and booklets.
|
DPMUs
|
|
4 |
Elected representatives viz., GP Presidents, NGOs and CBOs
|
Strategic Communication with other stakeholders
|
Soliciting support and cooperation, guidelines to join in Vazhndhu Kaatuvom
|
Block Level Workshop, Presentations, Video short film on Project vision and non-negotiables, flip charts, brochures, radio and cable TV network
|
DPMUs, PFTs
|
|
5 |
All the community members in Panchayats |
Initial activities
|
Project Goals, Objectives, Key Principles and Non Negotiables
|
Meetings,Posters on project non negotiables, Wall paintings, Traditional media, street theatre, Pamphlets, stickers on project non negotiables, Video short films on Project Vision, radio and local cable TV network |
DPMUs, PFTs
|
|
6 |
All the community members in Panchayats |
Before conducting of Grama saba
|
Importance of participation in Grama saba, venue date and time, getting approval for Puzhu Vazhvu from community
|
Meetings,local cable TV network
|
VP and PFTs
|
|
7 |
GP Presidents who are all passed resolution to join in Pudhvu Vazhvu, and CBOs
|
Before starting Pudhvu Vazhvu initial activities
|
Initial activities
1.Intial communication campaign
2.PIP process
3.VPRC, sub committees, SAC formation.
4.SHGs formation
|
Workshops, Meetings, charts, Video short film on actual conduction of PIP, Video film on formation of VPRC
|
DPMUs, PFTs
|
|
8 |
All the community members in Panchayats
|
Before conducting of PIP
|
Importance of participation, venue date and time of PIP, process of PIP
|
Posters, Bulletin Board, flip charts, Pamphlets, Brochures, Video short film on actual conducting of PIP, Presentations, radio and cable TV network
|
VP and PFTs
|
|
9 |
All the community members in Panchayats |
PIP list presentation |
Transparency and accountability
|
Bulletin Board, charts, local cable TV network |
VP and PFTs
|
|
10 |
Target population |
Initial formation of SHGs
Strengthening of existing SHGs.
|
Strength in unity/groups |
Posters on SHG formation, Stickers on SHGs formation Traditional media, street theatre, flip charts, flash cards, Pamphlets, Video short films on SHG formation and short film on gender issues, Presentations, radio and cable TV network
|
VP and PFTs
|
|
11 |
All the community members in Panchayats and target population Forming and strengthening of Village Poverty Reduction Committee. |
Sub Committees, Social Audit Committee |
Importance, Functions of VPRC, members selection and election process, roles and responsibilities, Transparency and accountability needs during the formation of VPRC
|
Posters, Traditional media, street theatre,flip charts, flash cards, Pamphlets on VPRC formation, Brochures on VPRC formation, Video short film on formation of VPRC, Presentations on VPRC formation, radio and local cable TV network,
|
VP and PFTs
|
|
12 |
VPRC |
VPRC Fund guidelines |
About milestones, no. Of instalments and fund flow
|
Meetings,Charts, Brochures on VPRC fund guidelines |
PFTs and DPMUs |
|
13 |
VP Representatives |
VP Incentive fund |
Criteria, Budget, Schedule, Processes and Objectives |
Meetings,Charts, Video short Films on , Progress Sheets ansd Presentations
|
PFTs and DPMUs
|
|
14 |
Poorest and poor, Service providers, Other technical and support staff, project functionaries, PFTs
|
Livelihood Sectors |
Intervention and gaps in the present livelihoods, technological improvements, best practices, present trends, competitiveness
|
Meetings, Presentations, Short films, brochures, booklets, cultural performances, radio and cable TV network
|
DPMUs and PFTs with the help of livelihood resource agencies
|
|
15 |
To all stakeholders including the target poor and Go TN
|
Dissemination of project progress and achievements |
Progress reports, MIS data, key outcomes and results |
Case Studies, Annual Reports, Progress reports, press notes, short films, brochures, web based data, radio and TV
|
SPMU and DPMUs ,PFTs
|
|
16 |
Poorest and poor, Service providers, Other technical and support staff, project functionaries, PFTs
|
VPRC plan and business plan
|
Proposal requirements, appraisal requirements, planning for interventions |
Meetings, Presentations and brochures
|
DPMUs and PFTs.
|
|
17 |
Poor, Poorest, Vulnerable, and others in the villages
|
Awareness campaigns and sensitisation
|
Issues of concern for poor, like gender issues, disabled and vulnerable issues, tribal issues, livelihood issues, rights and entitlements.
|
Cultural performances Banners, charts, exhibits, brochures, short films, hand bills, posters, cinema slides
|
PFTs and DPMUs.
|
|
18 |
Tribal families and groups
|
Specific communication aimed at tribal community
|
All the aspects of the project with special focus on tribal development
|
Based on the tribal specific participatory communication needs assessment, communications strategy, tools, processes will be designed together with tribal community
|
VPRC, PFTs
|
|
19 |
Disabled |
Specific communication aimed at disabled |
All the aspects of the project with special focus on disabled welfare. |
Based on the disables specific participatory communication needs assessment, communications strategy, tools, processes will be designed together with tribal community
|
VPRC, tribal VPRC and PFTs
|
|
20 |
Most vulnerable
|
Specific communication aimed at most vulnerable
|
All the aspects of the project with special focus on most vulnerable welfare.
|
Based on the Vulnerable specific participatory communication needs assessment, communications strategy, tools, processes will be designed together with tribal community
|
VPRC and PFT
|
|
21 |
Multi stakeholders, Resource agencies, Institutions |
Specific functional requirements |
Related to Institutional Building, Micro finance, Convergence, Vulnerability and youth plans
|
Traditional, Charts, Pamphlets, Brochures, Short documents, Video short films, Presentations |
State and DPMUs and Resource agencies
|
|
22 |
All stakeholders |
Capacity Building support |
All functional areas
|
All media options including documents and manuals
|
Communication professionals and other functional heads
|
|
23 |
Target population |
EAG formation and strengthening |
Importance of EAGs, functions, partnerships |
Charts, Pamphlets, Brochures, flash cards and Presentations |
VPRC and PFTs and DPMUs.
|
|
24 |
Target population |
Skill development |
Importance skill development |
Charts, Pamphlets, Brochures, flash cards and Presentations |
VPRC and PFTs and DPMUs. |
|
25 |
All community members in Panchayat |
Community Procurement |
Transparency and accountability arrangements in community procurement |
Display and notice board , annual reports, hand bills.
|
VPRC
|
|
26 |
All stakeholders |
Learning |
Learning from similar projects and with in the project |
Traditional media, street theatre, Charts, Pamphlets, Brochures, Video short films, Presentations, radio and cable TV network |
VPRC and PFTs ,DPMUs and SPMU.
|
|
27 |
External agencies, Tamil NRIs, Financial Institutions and Funding agencies
|
Mobilization of external resources
|
Proposals, Progress of the project, Potential funding sites and experiments, About the project, Annual reports and other statements
|
Web media, Documents – Case studies, annual reports, presentations, brochures, calendars and others
|
State level functionary with the support of Resource agency
|
 |